MBA Talk #37: Digital marketing communication

MBA Talk is a series of seminars with the participation of Professors from major and international universities and experts, leaders and senior managers in various fields, coming from multinational companies, large corporations both within and outside Vietnam.

The guest speakers will discuss and share real-life business cases in order to provide in-depth knowledge, practical experience, aligning with PSO’s philosophy (Problem Solving in Organization).

MBA Talk #37: Digital marketing communication

MBA Talk #37, with the topic “Digital marketing communication”, is an offline seminar with three experts in the field of Marketing, holding key positions.

Attending the seminar, MBA students at UEH-ISB will be provided with perspectives from different angles and useful knowledge about the role of Marketing in the post-Covid economy, especially in multinational companies. Thereby, students will better understand the importance of this function in every organization.

Topic: Digital marketing communication

Date: 13:30 | Sunday, 11/12/2022

Guest Speakers:

  • Dr. Tang Thuong Phat – ISB Senior Lecturer
  • Mr. Tran Nguyen Phi Long – Head of Retail Marketing, PNJ
  • Ms. Nguyen Phi Nhu – Marketing & Communications Director, Global Marketing, Vietnam/Cambodia & Philippines Leader, Schneider Electric


  • PNJ has transferred from production to service with modern marketing thinking
  • How is MarTech realistically integrated by PNJ?
  • Schneider Electric – A prime example in the engineering industry

View more information about PSO MBA.