Xuan-Doanh Nguyen-Le

    Xuan-Doanh Nguyen-Le is Lecturer in Marketing, International School of Business, University of Economics HCM City, where she teaches Principle of Marketing, Consumer Behavior and Marketing Research. She has also served as Reviewer of International Journal of Retail & Distribution Management, Australasian Marketing Journal. Her research interests include retailing, omnichannel, channel management, consumer behavior, and consumer well-being. Her research has been published in International Journal of Retail & Distribution Management, Australasian Marketing Journal and so on.