Dr. Nghia Ho is a Senior Lecturer in Marketing at the International School of Business (ISB) at the University of Economics Ho Chi Minh City. He received his Ph.D. in Business Management at the ISB in 2021. His research and training cross several areas of marketing, Marketing Research, Survey and Multivariate Analysis, Retail Marketing, among others. His works have been published in the Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics and others. He has been a reviewer of some scholarly journals such as Journal of Marketing and Logistics, Journal of Asian Business and Economic Studies, among others.