UNIVERSITY OF ECONOMICS HOCHIMINH CITY

INTERNATIONAL SCHOOL OF BUSINESS

RECAP | CONTENT MARKETING WORKSHOP
Wednesday, 11-07 2018

The second workshop of CAM Club on Saturday, June 23rd - "Content Marketing"  - happened in the expectations of many students who love Marketing from University of Economics and other universities as well.

In the Warm up called “Catch The Beat” game, through many tough levels to guess the 10-time-speeded-up songs, the atmosphere become more bustling than ever.

And the most expecting part, which is the Sharing part by our Guest Speaker - Mr. Kiều Thắng, arrived. With his enthusiasm and experience, he has helped the participants with a better view of content, distinguish between content writer and copywriter as well as the personalities required by content marketers. Moreover, to have a more practical prospect, Mr. Thắng has given case studies from some brands for the participants to practice and apply the shared knowledge.

At the end of the workshop, both Q&A - interacting part and Case Study Presentation part have been responded enthusiastically, and the inquisitive spirits with lots of questions - which was believed to be excellent by Mr. Thắng - have liven up the room.

The Workshop has ended successfully and has received many supports from the students who love Marketing, not only among the ISB but also among other universities.

 
 

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