UNIVERSITY OF ECONOMICS HOCHIMINH CITY

INTERNATIONAL SCHOOL OF BUSINESS

[SEMINAR] HOW TO MAKE YOUR MARKET RESEARCH DATA MATTER
Tuesday, 14-11 2017

The upcoming seminar will help you to make your research number alive, analyze the data and make it into an effective presentation, which is especially prioritized for Marketing students in batch 40 as the light of your thesis defense. This seminar will focus on 3 key cornerstones:
  • Methodology is everything in your research.
  • Understand your customers; deal with missing and avoid faulty analytics.
  • Data visualization - the presentation of data in a graphical format.
Joining in this seminar, you can answer these questions: How to ask questions to get the insight of consumers? How to choose the right graphs to present the data? How to present the data to customers in the most effective way? What are typical reports to send to customers/clients? Then, you are able to translating the customer’s objectives into a well-designed questionnaire, which is used to be hard to summarize in a couple of tips & tricks. 

It’s our honored to welcome Mr. Mathias, Master of Science in Marketing & Research from the KuLeuven (top 50 best economics departments in the world); completed additional classes in social psychology and communication sciences in the Business University in Lyon (France); and have worked for a multinational market research company called Market Probe.

The registration is now OPEN: https://goo.gl/forms/iRHGOJMmkqleS0mr2

 
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Information of the Seminar:
  • Date: Wednesday, November 15th 2017
  • Time: 06:00 – 08:30 PM
  • Venue: I.301, campus 17 Pham Ngoc Thach

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